Affiliate: pay for the sale, not the promise

Affiliate is the lowest-risk mechanism for a brand: you pay a commission on attributed sales — not views, not assets. The classic problem is attribution — "did that sale come from creator X, or would it have happened anyway?". AdLicens solves it with the most robust tool available: a unique discount code per creator, verified at the order's source.

How attribution works

1. When joining a campaign, every creator gets a unique code (e.g. ANA15) — which is simultaneously the customer's discount and the creator's signature.
2. Your store (Shopify, WooCommerce) sends orders through a webhook straight into the platform. Every order carrying a campaign code is attributed to that creator.
3. Double counting is impossible: attribution is idempotent — the same order re-sent by the webhook never counts twice.
4. Without a webhook (or as a safety net), there's CSV import: export orders with coupons and upload them periodically.

Commission and settlement

The commission is a percentage of the attributed order value, shown publicly in the campaign. Settlement follows the same road as clipping: campaign window → hold (which also covers your returns window) → automatic payout. The escrowed budget covers the commissions — as it approaches depletion, the campaign closes itself; it can't go negative.

For brands

• Set the commission with your margin in mind: 10–20% is usual for e-commerce; below 10% creators have no reason to push, above 20% check your unit economics.
• The code must give a real discount. A code that offers the customer nothing won't get used — and without a used code there is no attribution.
• Hold ≥ your returns window. If you accept returns for 30 days, don't set a 7-day hold.
• Test the webhook with a trial order before launch — it takes 2 minutes and eliminates 90% of later disputes.

For creators

• Your code is your signature: put it in the clip (visual + spoken), in the description and in the pinned comment.
• Content that sells shows the product in use, it doesn't recite it. A short demo beats a spec list.
• Disclosure is mandatory in affiliate too — a commercial link/code is advertising everywhere in the EU.
• Track attributed sales in your dashboard; if a customer tells you they bought and it doesn't show, flag it in the platform — orders can be reconciled via CSV.

The winning combination

Affiliate rarely works alone. The pattern that does: clipping for reach (many clips, paid per views) + affiliate for conversion (the same creators, code in the description). The first mechanism fills the top of the funnel; the second monetizes it measurably.