Clipping: pay per 1,000 verified views

Clipping is the simplest contract in creator marketing: the brand provides long-form material (podcast, vlog, keynote), creators cut short clips and post them on their own accounts, and payment is per 1,000 views. Simple — provided the numbers are real and the rights are clear. Which are exactly the parts that are usually missing.

How payment is calculated

The formula is public in every campaign: verified views ÷ 1,000 × rate. A campaign at €2/1k with a clip that reaches 150,000 verified views = €300. Two caps keep budgets under control: the per-clip cap (limits exposure on a single viral video) and the campaign budget (cannot be exceeded — escrow is the physical limit).

What "verified views" means

On AdLicens, a view only counts if:

1. The posting account is connected via OAuth — the clip demonstrably belongs to the creator submitting it;
2. The number comes from the platform's official API (YouTube Data API at launch) — meaning it has already been bot-filtered by the social platform itself;
3. The measurement series passes fraud scoring — we measure at regular intervals across the whole tracking window and analyse the curve: spikes without engagement, impossible velocities and view drops (the platform deleted fake views) stop automatic payment.

Never screenshots. Never "I had a million views, trust me".

The tracking window and the hold

Views count within a fixed window (typically 30 days from submission). After it closes there is a hold period (7–14 days): if the social platform corrects its numbers — it happens often after bot waves — the correction is caught before payment, not after. Money sent by mistake doesn't come back; the hold is both sides' friend.

For brands: how to set up a good campaign

• Generous source material: at least 30–60 minutes of content that offers many different angles. The clips that perform are rarely the obvious ones.
• A realistic rate: €1–3/1k is the usual range. Below €1 you won't attract good creators; above €3 you're paying more than paid ads for no reason.
• Clear rules in the brief: what's allowed (subtitles, zooms, memeification) and what's not (out-of-context cuts, offensive juxtapositions). Brief rules become the approval criteria.
• Pre-approval if your brand is sensitive: nothing goes live without your eyes on it.

For creators: how to earn consistently

• Read the brief twice. Rejections almost always come from ignored rules, not quality.
• The first 2 seconds decide everything — the hook matters more than the edit.
• Post consistently: ten decent clips beat one perfect clip, statistically.
• Add the required disclosure (it's shown in the campaign, pre-worded). Missing it is a legitimate rejection reason.

Common mistakes

Brands: big budget + low rate (nobody joins), vague brief (contested rejections), no pre-approval on a sensitive brand. Creators: bought views (permanent ban + forfeiture — the growth curve gives you away), reposting someone else's clip (duplicates are detected), submitting from an account other than the connected one (technically impossible on AdLicens).