Affiliate: pay for the sale, not the promise

Q: What should brands keep in mind?

- Set the commission with your margin in mind: 10–20% is usual for e-commerce; below 10% creators have no reason to push, above 20% check your unit economics. - The code must give a real discount. A code that offers the customer nothing won't get used — and without a used code there is no attribution. - Hold ≥ your returns window. If you accept returns for 30 days, don't set a 7-day hold. - Test the webhook with a trial order before launch — it takes 2 minutes and eliminates 90% of later disputes.

Q: What should creators keep in mind?

- Your code is your signature: put it in the clip (visual + spoken), in the description and in the pinned comment. - Content that sells shows the product in use, it doesn't recite it. A short demo beats a spec list. - Disclosure is mandatory in affiliate too — a commercial link/code is advertising everywhere in the EU. - Track attributed sales in your dashboard; if a customer tells you they bought and it doesn't show, flag it in the platform — orders can be reconciled via CSV.

Q: What is the winning combination?

The combination that works is clipping for reach (many clips, paid per views) plus affiliate for conversion (the same creators, code in the description) — affiliate rarely works alone. The first mechanism fills the top of the funnel; the second monetizes it measurably.

Affiliate is the lowest-risk mechanism for a brand: you pay a commission on attributed sales — not views, not assets. The classic problem is attribution — "did that sale come from creator X, or would it have happened anyway?". AdLicens solves it with the most robust tool available: a unique discount code per creator, verified at the order's source.

How does attribution work?

Attribution runs on a unique discount code per creator, matched at the order's source:

When joining a campaign, every creator gets a unique code (e.g. ANA15) — which is simultaneously the customer's discount and the creator's signature.
Your store (Shopify, WooCommerce) sends orders through a webhook straight into the platform. Every order carrying a campaign code is attributed to that creator.
Double counting is impossible: attribution is idempotent — the same order re-sent by the webhook never counts twice.
Without a webhook (or as a safety net), there's CSV import: export orders with coupons and upload them periodically.

How is the commission calculated and paid out?

The commission is a percentage of the attributed order value, shown publicly in the campaign. Settlement follows the same road as clipping: campaign window → hold (which also covers your returns window) → automatic payout. The escrowed budget covers the commissions — as it approaches depletion, the campaign closes itself; it can't go negative.

What should brands keep in mind?

Set the commission with your margin in mind: 10–20% is usual for e-commerce; below 10% creators have no reason to push, above 20% check your unit economics.
The code must give a real discount. A code that offers the customer nothing won't get used — and without a used code there is no attribution.
Hold ≥ your returns window. If you accept returns for 30 days, don't set a 7-day hold.
Test the webhook with a trial order before launch — it takes 2 minutes and eliminates 90% of later disputes.

What should creators keep in mind?

Your code is your signature: put it in the clip (visual + spoken), in the description and in the pinned comment.
Content that sells shows the product in use, it doesn't recite it. A short demo beats a spec list.
Disclosure is mandatory in affiliate too — a commercial link/code is advertising everywhere in the EU.
Track attributed sales in your dashboard; if a customer tells you they bought and it doesn't show, flag it in the platform — orders can be reconciled via CSV.

What is the winning combination?

The combination that works is clipping for reach (many clips, paid per views) plus affiliate for conversion (the same creators, code in the description) — affiliate rarely works alone. The first mechanism fills the top of the funnel; the second monetizes it measurably.