Creator campaigns in France, compliant with the influencer law
Creator marketing in France now has a strict framework: the 2023 influencer law requires the "collaboration commerciale" label and a written contract with every creator. On AdLicens both are generated automatically — plus escrowed budgets, views counted only via official APIs and a written license on every clip.
What you get, concretely
- Clipping — creators cut clips from your material and distribute them on their own accounts. Pay per 1,000 verified views; effective CPM typically €1–3.
- UGC — original assets with a written usage license.
- Affiliate — a unique code per creator + a store webhook; commission on attributed sales only.
- Skill contests — permitted in France (skill, not chance), ranked publicly on verified views.
French compliance, as a product
- "Collaboration commerciale" — the label required by loi n° 2023-451, shown automatically in every campaign and checked at approval.
- Automatic written contracts — generated on every creator enrollment, as the law requires. Zero paperwork.
- Real invoices — EU B2B with VAT reverse charge and VIES validation.
- A complete chain of rights — written, machine-readable licenses on source material and every approved clip (DSM Directive art. 17).
- DAC7 handled — creators' tax data collected at onboarding, yearly reporting done by the platform.
Frequently asked questions
How do I know the views are real?
Numbers come exclusively from official platform APIs, only from OAuth-connected accounts, and pass fraud scoring across the whole growth curve. Screenshots don't exist as a reporting method.
Can we use the clips in paid ads?
The standard license covers your owned channels for 12 months. For paid media through creators' accounts there's whitelisting, with a dedicated license that explicitly permits ads.
What happens to unspent budget?
It stays yours — returned when the campaign closes, or reinvested in the next one.
See also the brands page and the clipping guide.