Viral marketing your legal team can sign

Brands that try creator marketing hit the same three walls: you can't tell if the views are real, you don't own the rights to the content, and you can't put any of it through accounting. AdLicens solves all three by construction — not by promises.

How it works

1. Create your campaign — brief, source materials, the rate you pay, total budget, accepted platforms and tracking window.
2. Fund the budget into escrow. Nobody gets paid until there are verified results. There is no subscription to start.
3. Creators deliver — they cut clips from your source material, produce UGC from scratch, or promote with a unique discount code.
4. The platform verifies every deliverable: the posting account is connected via OAuth, the numbers come exclusively from the platforms' official APIs, and the measurement series runs through automated fraud scoring.
5. You pay for outcomes — per 1,000 verified views, per accepted asset, or per attributed sale. Unspent budget stays yours.

One engine, three mechanisms

Clipping — pay per 1,000 verified views. Effective CPM typically lands between €1–3, below comparable paid ads, with the upside of organic distribution.

UGC — original assets delivered with a written usage license. Reuse them in ads, on your site or on your own social channels without "are we still allowed to use this?" email threads.

Affiliate — a unique code per creator plus a webhook straight from your store (Shopify, WooCommerce). You pay commission on attributed sales, not on promised reach.

Compliance as a product, not as friction

Competitors treat the law as a hidden cost. On AdLicens, legal obligations are features you can hand to your legal department:

• A written license per clip — a complete, machine-readable chain of rights for every approved deliverable. Zero takedown risk under DSM Directive art. 17.
• Automatic disclosure per jurisdiction — "publicitate", "Werbung", "collaboration commerciale": the legally correct wording, attached automatically per market.
• Real invoices — the platform fee comes with an invoice; B2B with reverse charge and VIES validation. The difference between "approved" and "rejected" at your CFO's desk.
• DAC7 included — creators' tax data is collected at onboarding, and reporting is the platform's job, not yours.

What we refuse to do, by rule

No engagement pods, no watch-to-earn, no boost networks, no paid reviews. These practices poison both results and reputation — they are permanently banned on the platform, regardless of demand. The views you pay for are views the social platforms themselves counted and bot-filtered.

What it costs

You pay the campaign budget plus the platform fee, shown transparently at funding time. No subscription, no hidden costs, no entry minimum. Budget left unspent when a campaign closes stays available for withdrawal or your next campaign.

Your first campaign takes about 10 minutes to set up. Your first report is one your legal team signs without questions.