Viral marketing your legal team can sign

Brands that try creator marketing hit the same three walls: you can't tell if the views are real, you don't own the rights to the content, and you can't put any of it through accounting. AdLicens solves all three by construction — not by promises.

How does AdLicens work?

You fund a budget into escrow, creators deliver, the platform verifies every result through the platforms' official APIs, and you pay only for verified outcomes:

1. Create your campaign — brief, source materials, the rate you pay, total budget, accepted platforms and tracking window.
2. Fund the budget into escrow. Nobody gets paid until there are verified results. There is no subscription to start.
3. Creators deliver — they cut clips from your source material, produce UGC from scratch, or promote with a unique discount code.
4. The platform verifies every deliverable: the posting account is connected via OAuth, the numbers come exclusively from the platforms' official APIs, and the measurement series runs through automated fraud scoring.
5. You pay for outcomes — per 1,000 verified views, per accepted asset, or per attributed sale. Unspent budget stays yours.

What types of campaigns can you run?

One engine runs three mechanisms: clipping, UGC and affiliate.

Clipping — pay per 1,000 verified views. Effective CPM typically lands between €1–3, below comparable paid ads, with the upside of organic distribution.

UGC — original assets delivered with a written usage license. Reuse them in ads, on your site or on your own social channels without "are we still allowed to use this?" email threads.

Affiliate — a unique code per creator plus a webhook straight from your store (Shopify, WooCommerce). You pay commission on attributed sales, not on promised reach.

How does AdLicens handle compliance?

On AdLicens, legal obligations are features you can hand to your legal department — while competitors treat the law as a hidden cost:

• A written license per clip — a complete, machine-readable chain of rights for every approved deliverable. Zero takedown risk under DSM Directive art. 17.
• Automatic disclosure per jurisdiction — "publicitate", "Werbung", "collaboration commerciale": the legally correct wording, attached automatically per market.
• Real invoices — the platform fee comes with an invoice; B2B with reverse charge and VIES validation. The difference between "approved" and "rejected" at your CFO's desk.
• DAC7 included — creators' tax data is collected at onboarding, and reporting is the platform's job, not yours.

What do you see live?

Live, you see the escrow balance, verified views (official APIs only), issued licenses and the effective CPM of your campaigns — plus an anonymous platform benchmark. Every number is computed from real data, nothing is embellished.

What practices are banned?

Engagement pods, watch-to-earn, boost networks and paid reviews are permanently banned on the platform, regardless of demand. These practices poison both results and reputation. The views you pay for are views the social platforms themselves counted and bot-filtered.

How much does it cost?

You pay the campaign budget plus the platform fee, shown transparently at funding time. No subscription, no hidden costs, no entry minimum. Budget left unspent when a campaign closes stays available for withdrawal or your next campaign.

Your first campaign takes about 10 minutes to set up. Your first report is one your legal team signs without questions.

What do the license and the report actually look like?

See for yourself before you sign up: a sample usage license and a sample campaign report — generated from the same templates the product uses, with fictitious data. The license is what your legal team reviews; the report is what your CFO reads.