Creator campaigns in Germany your legal team can sign

Creator marketing in Germany without the usual risks — inflated views, unclear content rights, missing ad disclosure — requires a platform that solves them by construction: escrowed budgets, views only from official APIs, a written license on every clip, and the "Werbung" disclosure German law requires attached automatically to every campaign. That's AdLicens.

What you get, concretely

• Clipping — creators cut clips from your material and distribute them on their own accounts. You pay per 1,000 verified views; effective CPM typically €1–3.
• UGC — original assets with a written usage license for ads, site and newsletter.
• Affiliate — a unique code per creator + a store webhook; commission on attributed sales only.
• Skill contests — permitted in Germany (skill-based, with published terms), ranked publicly on verified views.

Local compliance, as a product

• "Werbung" disclosure — the wording German law requires (UWG/MStV), automatic in every campaign, checked at approval.
• Real invoices — EU B2B with reverse charge and VIES validation.
• A complete chain of rights — written, machine-readable licenses on source material and every approved clip (DSM Directive art. 17).
• DAC7/PStTG is the platform's job — creators' tax data collected at onboarding, yearly reporting handled.

Frequently asked questions

How do I know the views are real?

Numbers come exclusively from official platform APIs, only from OAuth-connected accounts, and pass fraud scoring across the whole growth curve. Screenshots don't exist as a reporting method.

Can we use the clips in paid ads?

The standard license covers your owned channels for 12 months. For paid media through creators' accounts there's whitelisting, with a dedicated license that explicitly permits ads.

What happens to unspent budget?

It stays yours — returned when the campaign closes, or reinvested in the next one.

See also the brands page and the clipping guide.