Creator campaigns in Romania your legal team can sign
If you want creator marketing in Romania without the usual risks — inflated views, unclear content rights, missing ad disclosure — the right mechanism is a platform that solves them by construction: escrowed budgets, views only from official APIs, a written license on every clip, and the "publicitate" disclosure required by Romanian law attached automatically to every campaign. That's AdLicens — operated from Romania.
What you get, concretely
- Clipping — creators cut clips from your material and distribute them on their own accounts. You pay per 1,000 verified views; effective CPM typically lands at €1–3, below comparable paid ads.
- UGC — original assets with a written usage license: reuse them in ads, on your site, in newsletters.
- Affiliate — a unique code per creator + a webhook from your store; commission on attributed sales only.
- Skill contests — permitted in Romania (skill-based, not chance), with a public leaderboard on verified views.
Local compliance, as a product
- "Publicitate" disclosure — the wording Romanian law requires, shown automatically in every campaign and checked at approval.
- Real invoices — the platform fee comes invoiced by a Romanian SRL; EU B2B with reverse charge and VIES validation.
- A complete chain of rights — written, machine-readable licenses on source material and on every approved clip (DSM Directive art. 17). Zero takedown risk.
- DAC7 is the platform's job — creators' tax data is collected at onboarding; the yearly ANAF reporting is not your problem.
Frequently asked questions
How do I know Romanian views are real?
Numbers come exclusively from the platforms' official APIs (already bot-filtered), only from OAuth-connected accounts, and pass fraud scoring across the whole growth curve. Screenshots don't exist as a reporting method.
Can I reuse the clips in paid ads?
The standard license covers your owned marketing channels for 12 months. For paid media through creators' accounts there's the whitelisting mechanism, with a dedicated license that explicitly permits ads.
What happens to unspent budget?
It stays yours. When a campaign closes, unconsumed escrow is returned — withdraw it or fund the next campaign.
See also the brands page, the clipping guide and the live statistics.