Glossary

Affiliate — a campaign mechanism where the creator earns commission on sales attributed to them via a unique discount code. See the affiliate guide.

Appeal — the creator's right to request re-evaluation of a rejection or flag. It is judged by a human, and the decision comes with a written reason.

Attribution — the provable link between a sale and the creator who generated it. On AdLicens: a unique code per creator + a store webhook, with idempotent deduplication.

Brief — the campaign document: what's requested, what's allowed, what gets rejected. Brief rules become the approval criteria.

Clipping — a campaign mechanism: creators cut short clips from the brand's long-form material and are paid per 1,000 verified views. See the clipping guide.

CPM — "cost per mille", the cost per 1,000 impressions. In clipping, effective CPM = the rate paid; typically €1–3, below paid ads.

DAC7 — the EU directive requiring digital platforms to report creators' income to tax authorities annually. On AdLicens, data is collected at onboarding and reporting is automatic.

Disclosure — the mandatory legal label that content is paid ("publicitate", "Werbung", "collaboration commerciale"). See the disclosure guide.

Escrow — the campaign budget, paid upfront and held separately until verified results are delivered. The money never touches the platform's own accounts — it sits in regulated payment infrastructure (Stripe).

Flag — an automatic marker on a clip with anomalies (spikes, unnatural engagement, view drops). A flagged clip goes to human review, not automatic payment.

Hold — the verification period (7–14 days) between tracking close and payout, which catches social platforms' retroactive corrections.

Ledger — the platform's internal accounting register: every money movement (deposit, payout, fee, refund) is an immutable entry. Balances are computed from the ledger, never "estimated".

License — the rights document attached to every campaign and every approved deliverable: who can use what, where, and for how long. The platform's chain of rights.

Pre-approval — the brand's option to review clips before posting/tracking.

Rate — the campaign's public price: € per 1,000 views (clipping), € per asset (UGC) or % of sale (affiliate).

Tracking window — the period (typically 30 days) during which a clip's views are measured and count toward payment.

UGC — "user-generated content": original video assets created by creators for a brand, paid per accepted asset. See the UGC guide.

Verified views — views counted by the social platform's official API, from an OAuth-connected account, passed through fraud scoring. The only kind of views that gets paid on AdLicens.

Wallet — the creator's view of their own money, by state: pending → on hold → available → paid.